News
Why we charge nothing until you get paid
It's August. The courts are quiet, half the squad is on holiday, and the village hall hasn't had a booking in three weeks. But the booking software still wants its monthly fee.
For a lot of clubs, coaches and community groups, that's just how it works. You pay to use the system whether anyone books or not. If you're a volunteer running things in your spare time, that bill is one more thing to justify at the AGM.
We have built Polar Axis to work the other way round.
How it works
There's no sign-up fee and no subscription. When someone books a session, a court, a class or a room, they pay at the time of booking. Coach Axis takes 5% and the rest goes to you. Payments are handled securely by Stripe.
That's it.
- £100 in bookings costs £5.
- £1,000 in bookings costs £50, and you keep £950.
- If nobody pays you through Coach Axis that month, you pay nothing.
Why we chose this
Most of the people we're building for aren't software buyers. They're the club secretary chasing subs, the coach doing bookings at 10pm, the committee member who took on the hall bookings because nobody else would. Asking them to commit to a monthly bill before they know whether something works felt wrong.
Charging only when you get paid also keeps us honest. We earn when you do. If Coach Axis isn't helping you take bookings and payments, it isn't earning us anything either. So it's on us to make it worth using.
Who it suits
Paying only when you earn makes most sense when your income goes up and down:
- Seasonal clubs, with cricket in summer, hockey in winter and quiet months in between
- New coaches and tutors building up a client list
- Village halls and community spaces with irregular bookings
- Wellbeing and fitness groups running classes and block passes
- Groups that put on the odd event, talk or social
In a busy month, you pay a small share of what came in. In a quiet month, you pay nothing.
Be one of our first 100 founding members
Coach Axis launches in November 2026, starting in Gloucestershire. The first 100 organisations to join become founding members. You'll get direct input into what we build next and a named contact at Coach Axis.
There's no cost to try it. Register your interest and we'll be in touch before launch.